SEO OR Search Engine Optimization and PPC packages together are an essential aspect of Internet marketing campaigns. Both these campaigns are important aspects of Internet marketing that can assist you to boost your traffic to your website, so one should be extremely careful while deciding which particular campaign to choose that would give their business an edge. Both these campaigns are competent enough for considerably increasing the visibility of your website over the enormous World Wide Web platform. Let we discuss the plus and minus points of both the online marketing campaigns:
As the name suggest, SEO is that part of Internet marketing, which enables you to improve your website’s ranking over the top search engines like Google, Bing, Yahoo!, MSN, etc. It is suggested that this method should be adopted only after your company’s website is complete. In other words – SEO campaigns should only be run after your website is done with the entire designing job and hosted on the Internet. You can easily approach leading online marketing companies like Getgooglerankings.blogspot.com that offer a complete range of online services including Internet marketing services like SEO, SEO Copy writing, SMO, Link Building, Press Release / Article Submission, Affiliate Marketing, PPC packages and so on; Website Design and Development like E commerce Solution, Website Designing, E-Brochures, Mobile Website Designing; and Application Development services like Reporting CRM Tools, Training Applications, & Flash Applications. Following are some of the advantages and disadvantages of Search Engine Optimization
An efficient online marketing company can easily bring your main keywords to the top rankings of search engines in a couple of months. Huge amount of highly targeted traffic can be attracted to the main page of your website. The results of the campaign usually carry on even after it has been stopped. The downside to this form of marketing is that it can get extremely competitive for specific keywords and industries. In a highly competitive market getting to the top can take longer than the usual period.
It is one of the most efficient ways to advertise your business over the Internet. The adverts appearing at the top or downside of the search results pages that links to the original website (your website) is known as PPC or Pay PER Click. Following are some of the advantages and disadvantages:
An effectively run PPC campaign helps you to attract the most targeted traffic to your website, people who are actually interested in your products or services. Secondly, you only pay for the clicks on your adverts and visits to your website. It shows instant results. The downsides are – it can get relatively expensive in competitive sectors therefore determining the budget is always an issue. Secondly, the results are not long lasting as once you stop paying for the campaign, it stops completely.
After going through this write up, it would be easier for you to decide which campaign will work the best for your business? However, Internet Marketing experts suggest to engage both the campaigns if your company’s budget can allow. You would require efficient and experienced service providers to do the job precisely.
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