1) Optimizing your site for the wrong keywords

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won't bring in targeted traffic to your site, what good will the top rankings do?

In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic at http://www.1stSearchRanking.com/t.cgi?4581&keywords.htm

2) Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.

3) Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.

4) Creating lots of similar doorway pages

Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic at http://www.1stSearchRanking.com/t.cgi?4581&keyword-rich-pages.htm

5) Using Hidden Text

Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don't perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.

However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn't be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.

6) Creating Pages Containing Only Graphics

The search engines only understand text - they don't understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.

7) Not using the NOFRAMES tag in case your site uses frames

Many search engines don't understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: "This site uses frames, but your browser doesn't support them". For the search engines which don't understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic at http://www.1stSearchRanking.com/t.cgi?4581&frames.htm

8) Using Page Cloaking

Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can't do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic at http://www.1stSearchRanking.com/t.cgi?4581&page-cloaking.htm

9) Using Automatic Submission Tools

In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don't like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the "ADD URL" pages of the individual engines. It is available at http://www.1stSearchRanking.com/t.cgi?4581&submission.htm

10) Submitting too many pages per day

People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.

11) Devoting too much time to search engine positioning

Yes - I lied. There's another common mistake that people make when it comes to search engine optimization - they spend too much time over it. Sure, search engine placement is the most cost effective way of driving traffic to your site and you do need to spend some time every day learning how the search engines work and in optimizing your site for the search engines. However, you must remember that search engine optimization is a means to an end for you - it's not the end in itself. The end is to increase the sales of your products and services. Hence, apart from trying to improve your site's position in the search engines, you also need to spend time on all the other factors which determine the success or the failure of your web site - the quality of the products and services that you are selling, the quality of your customer service, and so on. You may have excellent rankings in the search engines, but if the quality of your products and services are poor, or if your customer service leaves a lot to be desired, those high rankings aren't going to do much good.

Thematic Link Building Services:

We offer theme based & natural Link building services, which is also an integral part of our Search engine optimization process. We offer reciprocal links, one-way and three way links. The links provided by us are only from quality; theme based high page rank websites. We don’t use any automated link submissions or link harvester software. We work on the basis of your suggested keywords to get maximum link benefits.

We are specialized in following link building services:

• One Way Link Building

• Reciprocal Or Two way Linking

• Triangular Or Three way Linking

One way link building means hard work and long term determination to achieve good link popularity. By improving the quality of your website, you improve the chance to obtain good quality natural links.

Reciprocal links help in driving traffic to the site as well as enhancing rankings in the search engines. In case reciprocal links search engines emphasis more on quality of the links. The good quality links consists of relevant theme, good page rank and good value add to customer.

We can judge reciprocal links quality on the basis of following parameters:

• Theme Relevance: Sites you are approaching for Reciprocal Linking must be similar to the theme of your site.

• Category Specific: Your like on a site must be placed at most specific category related with your link page content.

• Decent Page Rank: Getting links from the site with better Page Rank gives you more benefit than having link exchange with the site with low page Rank.

• Cached Resources: The link page where you place you site link must be cached by search engines.

Triangular Or Three Way Link Building:

Once one way linking became almost impossible for webmasters, triangular linking introduced. This is great technique, which can manipulate reciprocal linking into one way linking. In triangular link building, we place a link on a website but put the other’s link on different web site. For example: I will put my link on your web site and in exchange of that, will put your link on some other site but not mine. With the help of this technique webmasters started to pretend that it is a one way linking.

Looking for Thematic Link Building Services and Organic/Search Engines Traffic to your website? Just mail us at seoconsultant.delhi@gmail.comand we will send you a personalized proposal according to your needs.

Search Engine Optimization (SEO) is the art and science of managing web pages attractive to get high rankings on the search engines and to make easily accessible for its users. As better the page optimized is, the higher a ranking it will get in search engine results. The main part of SEO are ON-Page and Off-Page Optimisation The objective of both Optimization is to improve the ranking of the web sites in all major search engines through on page and off page factors like optimizing keywords and content, web design, accessibility, building link popularity, search engine submission, directory submission etc.

As a part of a successful SEO campaign On-page SEO plays a vital role in initial design and development of the site for the success of your website. SEO involves a wide range of on-page strategies and techniques to improve search engine rankings. Below are some ON-Page SEO techniques which are often widely used to utilize SEO:

Keyword Research:
The First and the most crucial step for optimizing a website is to research and define the best keywords. Right keywords selection can make you more visible and help you reach your target visitors and improves your search engine rankings too.You need some relevant or well known keywords which are usually used by people to get listed in search engines. In absense of right keywords search engines will not list your website.

Web Design:
Optimising Web design of a web site is one of the important steps in SEO . Your website must be well designed using required applets to be easily noticeable. Here are given some mistakes which people often do not care but you must avoid them otherwise it will be difficult to get better rankings in search engines. You should avoid frames and also if you use flashes in your content as search engine spiders would not able to read flash text. you must add a discription while using images.

Title Tag:
Title Tag plays an important role in SEO. Don't ignore them. Title tag helps the search engines decide the theme of the web page being crawled for indexing. When a search for keywords is conducted, the Title tag is given heavy consideration by major Search Engines like Google, Msn and Yahoo. You should remember that each page in your website is unique and needs a different Title tag. Place the most important keyword phrase for that particular page in the Title tag, and the page will get higher rankings in the search engines.

Meta Tag:
Meta tags are devalued now and has not as much importance as earlier but still it is important for some other search engines other than google.META tags are HTML tags that are used to include information about your web page they are created to give search engines the important information about your website. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results.

Alt Tag:
ALT Tags are also so important for web pages, it plays important role in webpages from the smallest personal pages to the largest web corporate sites. Yet, if properly used, ALT Tags can be quite useful. Among other things ALT tags provide further detail about an image and other needed informations. It also enable and enhance access for people with various disabilities.

Webmasters spend a lot of time and efforts on optimizing a website. They try different strategies to get higher search engine rankings for their website, but some of them fail to get desired results just because of some mistakes. In this article I have listed some common mistakes which should be avoided while optimizing a website as they may have adverse effect on your Search engine rankings:

1. Keyword Stuffing: Putting the same keyword again and again or using hundred different spellings or tenses of the same keywords in your keyword meta tag is known as keyword stuffing and considered as spam by search engines. You must avoid it as it may harm your search engine rankings.

2. Duplicate Content: Make sure to have some unique and informative content for users on all web pages, it must be related to your business. Having the same content on your different pages of website must be avoided as it may have an adverse effect on your search engine rankings.

3. ALT Tags: Do not forget to add ALT tag while using images in your website. You can use your targeted keywords also in ALT tags. It makes your website accessible for search engine spiders.

4. Framesets: Avoid using framesets as frames-based pages behave differently from standard Web pages, affecting essential Web functions like printing and navigation. search engines cannot index framesets.

5. Navigation and internal linking: Proper navigation and internal linking is also matters a lot. Navigation menu should be easily accessible by users. Make sure that the anchor text linking to pages within your own website is relevant to the target page.

6. Anchor Text of Inbound links: Having a lot of inbound links is not enough but the anchor text pointing to these links is also very important. The anchor text should be targeted to your main keywords and the web page they point to should have those keywords.

7. Redirects: Redirect is used to re-route users from one URL to another and search engines consider it as you are trying to trick them. You must avoid it, if necessary then use only ‘301 redirect’ which is the safest method to redirect.

8. Cloaking: Cloaking is a technique used by some webmasters to display different pages to the search engine spiders than the ones normal visitors see. You should always avoid any form of cloaking as it strongly forbidden by most major search engines now.

9. Over Optimisation: Over optimization shows that your site has been designed for search engines and not for users. It may drop your search engine rankings as search engines are now able to detect over optimized sites so you must avoid over optimization.

10. Impatience: Search engine optimization requires a lot of patience. You must wait for few months for results after optimizing your website. Have a little patience and you will get your desired results if you properly optimized your website using ethical SEO techniques.

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