Linking Structure
Your website WebPages anchor text and structure is one of the majority significant aspects of SEO, for two big reasons. The first is for the web site visitor. If your website is rough to navigate and/or confusing, you will be loss visitors always. The second reason is that many of the search engines not only give the linking (anchor) text a lot of weight, but good navigation helps their indexing robots or "spiders". If the robots get stuck or have no where to go, they will stop indexing.
So let's begin with static text links.
Here's an example:
This is basic enough. Now you should again add your keyword phrase inside the anchor text linking to a RELEVANT web page.
Here is a good example:
Note that the link text, AS WELL AS THE DIRECTORY (named SEO) AND THE PAGE NAME it is linking to, have the keyword phrase. This will help your SEO greatly. If you search for anything on Google, you will notice that the key search terms (if present in the url) are highlighted as well as the key terms "striped" from the URL's body content. This says to me that naming your links with the key terms for THAT web page is important. I would suggest adding your keyword/phrase 3-5 times in the link text (with 15-25 INBOUND links present). In other words, 1 time for every 5 links.
Now let's take a look at a good way to implement the links into your body text.
Example:
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Note that the text link is now embedded inside a readable paragraph but DOES NOT take the place of the other key terms in the paragraph text. SE's like this. We will still need a "menu" for navigation that will contain some of the same links.
I will now be covering good navigation for both your visitors and search engine robots.
Every "important" page on your site should link to every "important" page on your site. Here is what I mean. First, "important" refers to pages (for example) that DO NOT include "thank you pages" after making a purchase or submitting a form. Pages like this have one purpose so you wouldn't want to link directly to them (but link FROM them for your visitors). If every important page on your web site follows this, the search engine robots will have no trouble indexing your site.
This diagram shows you good linking structure:
SEO tricks - Linking structure is an important part of search engine optimization.
A static link (text) menu is important and is easy to build. It can be a basic as the links shown at the bottom of this page.
What if I use a fancy JavaScript or DHTML menu? This is OK, but use both if you decide on the fancy menu. Search Engines do not read the content within
